With over 25 years of executive leadership experience in the hospitality and tourism industry, I bring a proven track record of driving organizational excellence, strategic growth, and operational transformation. My career spans leading regional and international markets, including Riyadh, Jeddah, Makkah, Beirut, and London, where I have applied an entrepreneurial, results-driven approach to advancing the food and beverage sector. I am recognized for building high-performing leadership teams, scaling sustainable business models, and delivering measurable value through innovation, governance, and long-term strategic execution.